Search engine marketing is a billion dollar industry-but click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers' numbers-and their bills-are falsely inflated through click fraud.
What is Click Fraud?
What is Click Fraud?
