Showing posts with label marketers. Show all posts
Showing posts with label marketers. Show all posts

Wednesday, June 8, 2011

Marketers Use Giveaways To Drive Web Traffic

In 1999, as many of the dot-coms crashed, a new form of consumer marketing was taking hold on the Internet. Web marketers, hungry to drive sales on e-commerce sites, launched affiliate networks that represented leading advertisers such as BMG, Blockbuster, NetFlix, Discover Card and hundreds of others in what is known as "affiliate marketing."

As affiliate networks grew, they provided savvy marketers with the opportunity to earn big commissions by generating sales for advertisers through the marketing of free gift sites online.